You've signed up and paid the fee, but is your booth market ready? Art Market crowds (especially in smaller cities) are a bit different from those that frequent art festivals or shows. The weekender is looking for a quick, Saturday-feel-good purchase, and is not likely to spend the big bucks on a whim. My advice: plan a smaller booth layout, reminiscent of your larger festival booth, but not as expansive. Focus on a variety of your smaller items and as always, make sure there is something there for even the youngest collectors!
Fine artists have a tougher time moving their work at markets because much of their work is out of the "quick purchase" price point. For these artists: how can you reproduce your images or produce the same quality of work to make it affordable on a smaller scale or are there items that you can make that are cohesive with your style, but are more cost efficient for an art market?
*Not all art markets are profitable for artists. A good rule of thumb for lining up this season's market schedule is to check out market websites and call fellow artists who have participated in the past. Ask questions! Find out if there are any other artists signed up in your medium? Then pick one or two markets that you feel comfortable with, sign up and advertise your butt off through postcards or fliers, email, and social media (Facebook, Twitter, etc). Don't leave the success of an art market in the hands of the organizers, build your booth around your audience needs and get the word out!
Recommended Art Markets in the Greenville, SC area:
- Downtown Greenville's Saturday Market: http://www.saturdaymarketlive.com/
- Travelers Rest Saturday Art Market: http://www.trilliumartscentre.org/events/artmarket.html
- 2nd Saturday Art Market: http://www.secondsaturdayart.com/ (in Pendleton Street Art District)
*artwork above is by Billy FRED Hellams (http://www.fredsbluesart.com/)